How much time will a potential client spend on your website? I’ll bet the average is around 20 seconds, but I’ve spent as little as 1 second and as long as 10 minutes on a site. The first impression is critical (that’s where the 1 second comes in) because if the design, logo and the first image I see don’t add up to a certain taste level, then I’m probably wasting my time.

If you want to make a solid first impression, we’ve got you covered. That was one of the main goals when I formed this company: to offer help in all 3 of the areas where a first impression is made. We’ve built beautiful contemporary designs to house your photography, we have an art director standing by for a logo consultation, and I’m available for a portfolio consultation.

So, what happens after you make a good first impression? I like to describe the process as pluses and minuses. The more pluses the further I’ll keep clicking, but if the minuses start adding up I’m probably going to click out of there. A plus is a photo I’d hire you to take and a minus is a photo I’d be bummed if you took. Now, you can’t please everyone all of the time, so when I’m looking to hire someone for a job, running into a few minuses doesn’t immediately turn me off. There’s a point where too many minuses tips the scales in the wrong direction.

The bottom line here is this: make a solid first impression, then keep the dogs (bad pictures, I actually love a good dog photo) out of your book.