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Phew! 2010 was an exciting year to be in the website business. The technology is evolving so fast we just keep the accelerator mashed to the floor to stay ahead of it.

The iPad release was by far the biggest story of the year and we were the first website company to release an iPad mirror site built in HTML5 and then the only company to update it and add more features. We think the iPad is an awesome device and see all kinds of tablets coming from other companies next year. Of course we will be working hard to update and enhance the iPad experience for our clients throughout 2011.

We saw a lot of changes from google this year as well and released an updated HTML5 mirror site to all of our users to take advantage of them. We continue to believe flash gives the best user experience on the desktop but we will continue to work hard in 2011 to make sure we have our HTML5 skills up to speed if any of that changes.

PDN gave us two awards for website design this year and I think we’ve got a pretty good chance to get a few more next year. We have some great new designs in the planning stages that adhere to our mantra of “building simple to use, big, clean, feature rich websites without fuss.”

At the beginning of the year we built APhotoClient, an image/shoot delivery tool that works seamlessly with our sites. I’ve heard nothing but rave reviews from the people using it for two simple reasons:

  1. You look like a buttoned-up pro when clients get their shoots delivered like this
  2. The clients don’t need an instruction manual to operate it.

Then, we just released an incredibly simple yet powerful PDF creator for all our clients to use.

Of course we plan to tinker with both of those next year. I keep a list of all the great ideas our clients come up with.

Finally, all year long we’ve done constant work under the hood on all these sites to improve our clients and their users experience.

So, what can you expect from us in 2011? I’ve already got 3 major projects set to launch in the first quarter of the year, but after that, well, just like in 2010 we plan to keep the pedal mashed to the floor and build whatever we need to continue to be the leader in innovation for portfolio websites.

Happy New Year.

Rob Haggart
APhotoFolio.com

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