A Photo Folio opened for business in July of 2008, but can trace its beginnings to the Photo Department of Outside Magazine. That’s where I was in Summer of 2000 calling in hundreds of printed portfolios and then making color scans in an attempt to remember all those photographers for what was the beginning of a very successful redesign of the magazine. And, again in the Winter of 2006 after I accepted the position of Director of Photography at Men’s Journal I was in an office in midtown Manhattan where I was given the task of recasting the photography for the magazine; only this time I was pouring over thousands of websites. A Photo Folio was born out of my experiences as a Photography Director, my love of working with photographers and my belief that we’re at the beginning of the end for printed portfolios. Professional Photographers need websites that display photography beautifully, are easy for clients to use and feature rich without fuss; this is the foundation of APF.

A Photo Folio is dedicated to building big, clean, feature rich websites for Professional Photographers, Architects, Designers, Retouchers, Filmmakers and anyone else who wants to display pictures or videos in a web portfolio.

We currently have 8 designs available and have plans to add 2-3 new designs every year so our clients always have access to the latest ideas in website design. All the designs can be “customized” to some extent by the user–logo, fonts, colors, names, text size–but the real benefit to using an APF website is that it displays your work beautifully and the design does not get in the way or hinder the clients experience. We believe great work speaks for itself and design should support and not overwhelm or distract. If you agree I know you will love working with us.

Rob Haggart
President, APhotoFolio.com