I’m excited about the addition of our wildly popular PDF builder to Design X. In true APhotoFolio form we’ve add a slew of controls to customize the look and feel of the builder, so now it’s better than ever.
For those of you unfamiliar with the PDF builder it’s a web app that allows people to build a custom PDF of your work. You can link to it from the front of your site or keep it hidden for personal use by you and select clients. If you are thinking “this is 2012, why are we making PDF’s” let me explain why clients love PDF’s and our builder in particular.
Your clients love APF websites because the images are big and impressive, but the thumbnails allow them to quickly scan the work to find images that are relevant to a job they have. The PDF builder is a giant contact sheet of all your work and it allows them to go in and select the most relevant images, create a portfolio of them, and download it to their desktop. They can even do this on an iPhone or iPad on the go.
A PDF portfolio of their favorite images is a powerful thing, because the format is universal and it can be emailed, printed and stored for later use. We’ve discovered that Art Buyers and Photo Editor prefer this to lightboxes, because it’s so quick and easy to use.
APhotoFolio is known for innovation and the PDF builder can only be found on our websites.
I have a couple updates to announce for Design X.
First, we brought our popular PDF creator over to this design and in doing so added a ton of adjustments so you can control the look and feel of it. It’s got lots of new features compared to the previous version and I know you and your clients will love using it.
Next, we changed the color of the admin from black to grey which makes it much easier to read and work with.
Finally, since we first announced Design X back in August we’ve made a nonstop stream of improvements to the stability and polish of the design. Too many to list but here are a few highlights:
Option to use browser title for all page titles (can be found under Account Site SEO Info)
Added text pages to intro slideshow
iPad menu improvements
Google Analytics reporting improvements
International font character improvements
Hidden and password protected gallery improvements
Added custom Retina logos for iPhone, iPad and Macs
Created Retina thumbnails
Better match between flash admin and html site
Congratulations to APF client Steven Laxton who just won the Arnold Newman Prize for his series Circo El Salvador, which documents nomadic circus families who perform in remote and impoverished regions of Central America. We’re so pleased to be teamed up with such talented artists like Steven. You can see his work here:
The 2012 PDN Photography Annual is hitting the newsstands and APhotoFolio has 4 websites that won Best Website Design. That makes 11 wins in 3 years. I’m very grateful to all the photographers who design beautiful award winning websites with the tools we give them. It’s a true testament to the power and flexibility of our customizable templates that the awards keep coming.
Chris Peters oversees art buying and production at Minneapolis ad agency Colle+McVoy and he was interviewed by PDN Magazine recently (here). I love this part of the interview:
PDN: Is there anything you wish photographers understood better about how to present their work to you?
Chris Peters: There’s no excuse for a bad Web site any more. I love large images. Let me see how good your photography is. My time and my attention span are short. Make sure when you showcase your work you’re showing your best work.
We got that covered:
I’m working on a project right now where I have to visit 210 agent websites and look at all the photographers on the site (between 4 and 12) viewing each of their portfolios to determine what kind of work they do (portraits, still life, fashion, liquid, reportage…). This is an incredible exercise for me because it brings me back to my roots (Photography Director) and the reason I started this company to begin with. You see, before APhotoFolio, thumbnails on websites were for decoration. I wanted them to be large and useful, so you could find something quickly. This allows you to serve up big beautiful monitor filling images and still make your site zippy. Trust me, sites without thumbs are like fingernails on the chalkboard. It’s good to see more companies following our lead.
Charles used Design 5 to create a fast loading, clean, highly functional site and he’s using our customizable captions, something every photojournalist needs. What’s really great about this feature is how client friendly it is: one click and captions appear with all the images, clients can click them closed after reading, and the customization possibilities are practically endless.