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Listen in as Michael Bilbrey, senior production consultant at Leo Burnett USA uses Chris Litwin’s APhotoFolio site to show what makes an effective website.

I found this particularly interesting:

I can’t remember the last time I called in a physical book.

A website is THE most imporant sef promotion tool of a photographer of illustrator.

It has to be easy to navigate and manage.

It has to be clean.

The key about a website is it has to be easy to navigate, has to download quickly, it has to be a quick read. In the world of competitive bidding you’re looking at a dozen or more websites. So, if you go to a website and it’s cumbersome to work you will pass it up and go to the next one.

Watch the website portion here:

Watch the whole event here:

ASMP business as unusual

I couldn’t be more thrilled to see an advertising production consultant endorse what we do.

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